Use the LeanData Attribution Value Visualization to see how attribution credit is distributed across marketing touches.

Create custom attribution models in LeanData to weight marketing touches to fit your revenue model.

Use the LeanData Attribution Touch Order visualization to see the sequence of marketing touches on a journey.

Overview of LeanData standard attribution models: first-touch, last-touch, and multi-touch credit explained.

Build the Campaign ROI Attribution report in LeanData to measure return on marketing campaign investment.

Set up Campaign Member Type attribution in LeanData to credit marketing touches by campaign member type.

Set up Opportunity and Campaign Views in LeanData Attribution to report on influence across opportunities and campaigns.

Configure Attribution notifications in LeanData to alert stakeholders on attribution events and changes.

Attribution advanced settings guide for LeanData: fine-tune attribution behavior, models, and edge cases.

Build the Revenue Attribution report in LeanData to tie marketing touches to closed-won revenue.