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Overview:
              This Visualization outlines how Attribution Value is distributed in each of LeanData’s default (unweighted) attribution models.

Visualization:

Opportunity :Disney Corp
Opportunity Amount : $100,000
Total # of Marketing Touches
        - # of ​ Generated : 10 (Pre-Opp Creation) Touches: 4
        - # of ​ Accelerated (Post-Opp Creation) Touches: 6
Opp Create Date :8/8/15
Opp Close Date : 1/30/16
 

MT Attribution Value

● Opportunity Amount / ​ Total # of Marketing Touches
● $100,000 / 10 = $10,000 per touch

MT Generated Attribution Value
● Opportunity Amount / # of ​ Generated
● $100,000 / 4 = $25,000 per touch

MT Accelerated Attribution Value (Pre-Opp Creation) Touches
● Opportunity Amount / # of ​ Accelerated
● $100,000 / 6 = ~$16,666 per touch

FT Attribution Value (Post-Opp Creation)
● First Touch in Relevant Time Frame AND before Opp Creation
● Total Opp Amount 2

LT Generated Attribution Value
● Last Touch before Opp Creation
● Total Opp Amount

LT Attribution Value
● Last Touch before Opp Close (or current stage)
● Total Opp Amount